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THE CLASSROOM • SEMESTER 1 • WEEK 5

Fresh from the factory field trip students gained a new perspective on their designs. During this class teams were introduced to clay. They were able to mold their designs in 3D form and evaluate how their bag elements interacted. Teams drew closer to finalizing their sketch designs and this new design tool aided in creating a dynamic mock-up of their final bag.

Stay tuned for the reveal of one student’s campaign idea!


THE CLASSROOM • SEMESTER 1 • WEEK 4

The fourth week of In True Fashion’s inaugural class found students diving into the design process as they explored limitless bag ideas. Working in teams, students used sketch paper, muslin, glue, pins and their imagination to visualize the initial components of their team’s design. While the designers on each team were concentrating on the construction of the bag, the finance students were considering the cost of production and the marketing students were analyzing the salability of the bag. Each student plays an important role in the overall process and as they begin the first stages of design, they’ll discover how crucial each component is to the final result. Teams set goals from completing their design to sourcing fabric. To reach their weekly goals, students assigned each other tasks such as bringing in materials for inspiration and budget research.

In honoring the In True Fashion philosophy of dreaming big, students were transported to the JAMAH factory in limos. Students toured the facility and explored the production process, yielding a truly inspired day.


WHAT INSPIRES YOU?


There’s always something more . . . the name of Dr. Seuss’ first book that was rejected 27 times! How did he know there was something more? What kept him from never giving up? We all need inspiration to follow our dreams. Here are some quotes that inspire In True Fashion and JAMAH . . .

“Be who you are.” (JAMAH)
“Be who you are & say what you feel because those who mind don’t matter & those who matter don’t mind!” (Dr. Seuss)
“Beauty comes from within.” (unknown)
“If one person decides that they want something to change then it can change!” (unknown)
“You never give up . . . you may need to change course, but you never give up!” (Donald Trump)
“Nothing will change if you don’t do things differently.” (unknown)
“Self-esteem has no boundaries.” (unknown)
“The great aim of education is not knowledge, but action.” (unknown)
“The privilege of a lifetime is being who you are.” (Joseph Campbell)
“What is in true fashion is what is on the inside . . . everything else is just an accessory.” (unknown)


THE CLASSROOM • SEMESTER 1 • WEEK 3

The third week introduced the students to the materials and process of creating a bag. Not only did the guest faculty, Eddie, the owner of JAMAH’s factory, share the various leathers available (from alligator to lizard to lamb to snake!), he also showed the students the elements and costs of designing and manufacturing a bag. With labor, material and shipping to name a few, there is much more than meets the eye. The teams began brainstorming as to how these factors will affect their design. Next week they’ll develop their ideas further through sketching and molding.


THE CLASSROOM • SEMESTER 1 • WEEK 2

The second day of In True Fashion found the students beginning to explore their passion. As the driving philosophy of In True Fashion, students will learn to implement their personal passion into all their assigned tasks. To begin uncovering the inspiration behind their passion, students brought to class their favorite bag. In effort to encourage out-of-the-box thinking, they also brought an object, unrelated to fashion, that reflects their favorite shape. Bags varied from shiny and small to large and handmade. They were then able to recognize how their favorite shape will translate into a utility object such as a bag. This initial exploration will continue to apply as they begin to create next week.


DOES “MADE IN THE USA” MATTER TO YOU?

We at In True Fashion want to know, does it matter to you? Let us know on our survey page.


THE CLASSROOM • SEMESTER 1 • WEEK 1

In True Fashion officially launched on February 22. The first day of class began in typical fashion with the students unsure of what to expect. As they learned more about the In True Fashion experience, their curiosity was piqued. They were introduced to field trips, program curriculum, the national contest and the challenges they would face if heard using the always forbidden, off-limits “no, but.” At the conclusion of their initiation, they were excited to embark on the In True Fashion journey.

It was only the first day of class and already Sharareh was inspired!


CAUSE SUPPORTING CAUSE • BEAUTY BUS FOUNDATION

With a deep passion for our cause, it is important to recognize the value of like-minded organizations. This week In True Fashion honors Beauty Bus Foundation.

During the most difficult times for a person to feel confident and beautiful, The Beauty Bus Foundation has found the perfect way to enhance the quality of life for homebound, terminally or chronically ill individuals and their primary caregivers. This non-profit brings beauty home, providing professional beauty services that enable these individuals to feel empowered inside and out. Beauty Bus brings inner confidence to the surface, aligning with In True Fashion’s philosophy that beauty comes from within.

Due to illness the importance of beautification is often forgotten. By providing these makeovers, Beauty Bus helps to improve their clients quality of life by helping them to better deal with their treatments. With a renewed attitude and confidence, The Beauty Bus epitomizes In True Fashion’s motto that what is truly fashionable is on the inside.

Please visit www.beautybus.org or call 310.287.1272.


JAMAH PRESENTS IN TRUE FASHION

In True Fashion kicks off in February 2010. In True Fashion is a program that will build self-esteem and work ethic in American youth through hands-on participation and promote the value of products “Made in the USA.” Together with NFTE (Network for Teaching Entrepreneurship), a 501(c)(3) non-profit organization, JAMAH and In True Fashion will bring to life a much-needed resource for building better futures in our community.


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