Press


IN TRUE FASHION FEATURED ON FOX’S “LIVE, LIFE AND WIN!”

Rigo Estrada

IN TRUE FASHION FEATURED IN LINGER MAGAZINE

With In True Fashion wrapping up the inaugural class, it’s an honor to be featured in Linger Magazine’s June & July 2010 issues. The beautiful spreads chronicle the student’s journey from first class to bag development, showing photos of their growth. Check out the screen shots below and visit Linger website to see the entire features:


LA SMALL BUSINESS LAUNCHES ENTREPRENEURSHIP FOR TEENS

In partnership with the Network for Teaching Entrepreneurship (NFTE), a 501(c)(3) non-profit organization, local company JAMAH, designer of leather goods all made in the USA (www.jamah.com), is proud to announce today’s official launch of In True Fashion at a Los Angeles Charter School. In True Fashion will build self-esteem and work ethic in American youth through hands-on participation and promote the value of products “Made in the USA.”  The program will run through the end of the school year in June.

High school students will explore their creativity through the In True Fashion (www.intruefashion.org) entrepreneurial program, which will include workshops with expert mentors, factory time and business planning. They will learn what it takes to run every aspect of a business from design and production to finance to sales and marketing.

Spearheaded by JAMAH, teams of students will compete to create a winning product that will be put into mass production and sold to the public as a new addition to the JAMAH Collection. The designs will be voted on during a summer-long poll.  Honoring cause and commerce, a portion of the proceeds will be designated to NFTE (www.nfte.com). Through the process students will cultivate their work ethic and a consciousness of their surroundings while they discover their inner talent. They will develop skills that will help build their self-esteem and learn what it means to give back. The beauty of the movement is its inspiration . . . promoting that what is truly fashionable is on the inside.

JAMAH owner and founder Nancy Gale says, In True Fashion preserves and honors American craftsmanship. The personal empowerment gained from the In True Fashion experience and the appreciation for products that are made in the USA will positively affect generations to come. It is time to take pride in what it means to be “Made in the USA.”  Gale strives to inspire small business owners to never give up and to keep pursuing the road to prosperity and to keep the dream alive.

“We in NFTE’s Los Angeles office know Nancy is a great believer in NFTE’s mission – Every young person will find a pathway to prosperity – and that JAMAH and In True Fashion will bring to life a much-needed resource for building better futures in our community,” says Betsy Blanchard of NFTE.


NOIR: BACK II BLACK GIVES BACK

With the launch of In True Fashion just around the corner, we are thrilled to experience such amazing reaction so early in our journey.

Klazzy Magazine, the official press/media sponsor for 3Jay Productions NOIR: Back II Black, shared the exciting news that NOIR’s Designer Finale Wear Auction will benefit In True Fashion!

The finale of 3 fashion-filled days has each designer featuring a black couture design. Each signature black garment will be part of an auction that will generously donate the proceeds to NFTE/In True Fashion!

We are touched and so incredibly grateful!


JAMAH CONTINUES THEIR SUPPORT OF CAUSE & COMMERCE

JAMAH has extended access to The JAMAH Closet for all supporters of In True Fashion. A portion of all ‘Closet’ proceeds will go to NFTE. If you are interested in entering The JAMAH Closet, send an email to lifestyle@jamah.com with In True Fashion in the subject line.


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