Today’s class boasted a record-setting number of new mentors for In True Fashion. Joining the program’s core group of mentors were several new faces. Brent Freeman, founder of and curriculum advisor for In True Fashion, brought fellow Roozt team members Nick Nomann, Drew Casner and Autumn Jimpson to class. Brenda Maben and Katrina Mastrolia, costume designer and costume supervisor, respectively, for film & television, including Gilmore Girls and the new Bunheads, worked closely with the teams to finalize their bag designs. Also joining the ranks of the In True Fashion mentors was Chirag Sagar, founder of USC Moneythink, a non-profit organization geared toward teaching financial literacy to high school students. In True Fashion would like to extend a wholehearted welcome and thank you to all of our new mentors!

The focus of today’s class was marketing strategy development. Using social media, the teams set about creating a marketing plan to spread the word about not only their teams’ bags, but the current vote and bid. In conjunction with the focus toward social media outreach as a marketing tool, we issued the second round of the Virgin Produced competition in which students are responsible for utilizing various social media outlets to promote themselves as contenders for the competition. Those who succeed in acquiring the most Twitter followers or Facebook “likes” will emerge victorious in this round.

In keeping with its commitment to foster the entrepreneurial spirit, Nancy’s Quote of the Day was “Make no little plans, they have no magic to stir mens’ blood and will not be realized. Make big plans; aim high in hope and work, remembering that a noble and logical plan never dies, but long after we are gone will be a living thing,” by Lita Bane.