Concerned that students from underserved communities lack the support and resources necessary to provide consistent mentorship and exposure to real-world business experience, AMBITION, formerly In True Fashion, was founded in February 2010 by luxury handbag designer Nancy Gale of JAMAH.
To capture real-life experience and anchor its entrepreneurial aspects, the program pairs with a number of host companies. Ranging in industry, these companies are luxury brand consumer goods businesses that manufacture in the USA. The luxury component empowers students by welcoming them into a world they too often feel prohibited from. Through a multitude of problem solving endeavors, the AMBITION journey validates that with determination and hard work, they can do anything they set their minds to and live a life without limitations.
Teams of high school students are exposed to every aspect of running a business including strategic planning, project management, time management, design, branding, marketing, and physical fruition of a product. The AMBITION students experience teamwork, respectful and healthy competition, interpersonal skills, self-discipline and compromise. Collaborative in-class work is supplemented by workshops with expert mentors and visits from high profile, inspirational guest speakers. Through the process, the students cultivate a strong work ethic and a consciousness of their surroundings.
Each year culminates in a design competition with the winning design finding a place in the real world. Honoring cause & commerce, every time AMBITION associated products are purchased, a generous portion of the proceeds goes to the AMBITION Scholarship Fund.
AMBITION is based out of Los Angeles, California [ECS]. Since its inception, the program has gained high profile attention from coveted guest mentors including Richard Branson, founder of THE VIRGIN GROUP, Jane Wurwand, founder and owner of DERMALOGICA and THE INTERNATIONAL DERMAL INSTITUTE, Rob Minkoff, acclaimed film director, Steve Schimmel, a founding business team member and 13th employee at GOOGLE and Carter Reum, co-founder of VEEV SPIRITS.
AMBITION invites companies that uphold its vision to partner as host companies and workshop sponsors. AMBITION is committed to encouraging businesses to serve as a training ground for today’s youth and join our ultimate mission of an intrinsic connection between cause and commerce.
Together with luxury handbag line JAMAH, AMBITION is able to bring to life a much-needed resource for building better futures in our community. #ecs