Our Program

Concerned that underprivileged youth lack the support and resources necessary to provide consistent mentorship and exposure to real-world business experience, In True Fashion was founded in February 2010 by luxury handbag line designer Nancy Gale of JAMAH. In True Fashion is a competition-based entrepreneurial program that builds self-esteem and work ethic in low-income students through hands-on participation and promotes the value of products “Made in the USA.” Founded on cause, commerce & consciousness, In True Fashion empowers today’s youth to dream big.

Together with Network for Teaching Entrepreneurship (NFTE), a 501(c)(3) non-profit organization, In True Fashion is able to bring to life a much-needed resource for building better futures in our community.

Workshops with expert mentors, factory time and business planning expose what it takes to run every aspect of a business. Through the process the students cultivate their work ethic and a consciousness of their surroundings while they discover their inner talent. In True Fashion empowers today’s youth to dream big.

Spearheaded by JAMAH, the In True Fashion journey educates teams of high school students as they participate in the JAMAH manufacturing process from product creation to financing to marketing. Their hard work culminates in finished bags that are exposed to the world. The designs are voted on and the winning bag is taken into production and sold to the public as a new addition to the JAMAH Collection. Honoring cause & commerce, every time the winning bag is purchased a portion of its proceeds goes to Network for Teaching Entrepreneurship (NFTE), a 501(c)(3) non-profit organization and the winning high school.

In True Fashion is based out of Environmental Charter High School, our concept school in Lawndale, California. Since the inception of In True Fashion, the program has gained high profile attention from coveted guest mentors including Richard Branson, founder of THE VIRGIN GROUP, Jane Wurwand, founder and owner of DERMALOGICA and THE INTERNATIONAL DERMAL INSTITUTE and Steve Schimmel, a founding business team member and 13th employee at GOOGLE.

With the expansion of In True Fashion, additional luxury brands that uphold the “Made in the USA” philosophy will be invited to unite with JAMAH and participate as host companies. In True Fashion is committed to encouraging businesses to connect cause within their company so intrinsically that one cannot function without the other.